Digital marketing trends 2023

We have seen transition in digital marketing practices. Marketing has been around for many years. It has experienced massive changes over time with lots of new digital marketing trends appearing. I have been thinking of the future, predicting how digital media innovations, platforms, and technologies will turn out to be in 2023.

We have a lot of examples certainly shows the exciting opportunities available.

In this post, I’ll explain 6 key marketing trends of the current techniques and technology marketers can use.

   1.  Predictive marketing

We are in the era of data abundance where mass get to engage with various brands over several channels, they use content in an unstructured way and do a lot of homework before making a buying decision for products or services. Predictive marketing is taking all these unstructured inputs, looking at available positive data patterns and anticipate future customer response, sales trends and marketing outcomes.

Gathering customer information to enhance future marketing efforts is not a new practice, but modern methodologies use machine learning and artificial intelligence algorithms to process the previously unimaginable volume of data.

Organizations that expand predictive marketing strategies have more chances to appeal to their desired audience.



2.    Shoppable posts    
        
Although shoppable posts on social media have been introduced over two years now, 2023 will witness an explosion of these blinking dots, primarily because of the easier, out of the box integrations with third-party apps and e-commerce marketing technology.
As the number of Facebook, Instagram and Pinterest users are growing with the span of time and buying impulses are triggered through feeds and stories, e-commerce businesses are realizing the impact social can have on their sales with measurable numbers and increased traffic. According to Instagram stats, the number of active worldwide users is 1 billion and 90% of them are following the shopping brands.
Furthermore, interactive ads would minimize the bounce rate and reduce the sales funnel as customers are provided with a seamless online shopping experience.

3.     Voice search adoption

     Voice search has grown and started picking up the pace and just as predicted few years ago “Around 50% of online searches will be voice-based in 2023”.

     Beside using smart speakers like Alexa, Microsoft’s Cortana or Google Home to answer users questions and play music, brands can leverage these devices to provide voice-service for their customers.

This leads to the quick and simple customer experience by getting them to their intended results, fast.

If people are using voice search, it’s because they’re busy doing something else and don’t have time to sit down and type in their search query. Voice search is all about convenience.

Not only is it for the convenience of the user, but Google likes websites that load quickly better than others. It’s another way to boost yourself up to the number one spot.

4.    Artificial Intelligence

If you haven’t already realized it, 2023 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs.
For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates, report suspicious activity, and collect data to report to their owners.” You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage:

Two main reasons why artificial intelligence has become a popular choice in many fields. These are:

1) Low error probability: Since human capabilities have their limitations, using AI will help reduce the risks of errors to a great extent. It will also increase the accuracy of results obtained, making it a much more efficient choice.

2) Overcomes limitations: There are some applications such as mining exploration and ocean exploration where human intervention has its limitations. In such a scenario, you can use AI to get the job done in no time at all.

There are four types of artificial intelligence: reactive machines, limited memory, the theory of mind, and self-awareness.

Reactive machines.

Limited memory.

Theory of mind.

Self-awareness.

5.    Multi-channel social messaging and enhanced attribution

Marketers are finding that more potential buyers as well as existing customers are all scattered across the web and are willing to transact directly from their preferred messaging channel. Messaging apps are seizing this potential opportunity and providing new APIs to open messaging between businesses and consumers.
Platforms like Whatsapp, Facebook Messenger, and WeChat, are not restricted to personal uses any longer. And while some have limited private APIs like Whatsapp, others like Facebook are more flexible when it comes to automated bots and already have fully-fledged marketing technology available on the market.

Total number of active users on these 3 channels combined is around 4+ Billion, more businesses are going to expand their customer engagement channels and adopt at least 1 to 2 new messaging platforms in 2023. This will help them effectively communicate with their audience and improve their personalization strategies.

Due to this expansion, the marketing platforms are able to track more data accurately and create a better attribution model to determine if a conversion came through a Facebook chat or through SMS. At the end of the day, one of the toughest problems for marketers is measuring attribution from referrals they are actively active on or integrated with. Multi-channel social messaging will force a native solution to this problem.

6.   Google Ads Smart Bidding

With intense competition on social media platforms slowly suffocating organic reach (SEO), Paid advertising will become a more trusted force in 2023. And when you consider the Smart Bidding feature on Google Ads, you’d be a fool not to give it a try.